About me

I am an academic at the Faculty of Management, BU. I teach marketing related subjects and conduct research / provide consultancy around digital marketing domain.

I teach both undergraduate and postgraduate level courses. You can read more about the subjects I teach under the Teaching tab. I supervise both undergraduate and postgraduate students research project and proficient in various types of research methods. My teaching philosophy is all about students’ empowerment and creativity integration into learning processes.

Since its start, 2013 I’m leading and coordinating the first joint degree (delivered by the Faculty of Management and the Faculty of Media and Communications) at Bournemouth University, BSc (Hons) Marketing.

My research expertise and professional practice cover digital marketing, in particular digital strategy, social media management and analytics, creative content management. I am working with and researching creative, marketing and advertising SMEs. My latest projects are within the fashion industry with particular focus on luxury branding.

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Stay in tune about Digital with Me and read about my work.

xo

Elvira

P.S. You can find my full CV and contact details under separate pages.

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