New principle of the Higher Education Marketing: listen to & learn from students

The UK Higher Education is going through a challenging period of marketisation tackling increased student fees, students’ demands but also ‘tough’ competition. Hence Higher Education Institutions (HEIs) are forced to employ business principles of marketing. However, there is something HEIs can learn to do more effectively and perhaps excel in – listening to student-generated social media stories about their experiences with HE and truly deliver meaningful content as well as reshape their offerings and services. Innovation can be that simple!

Read my latest publication on how and what HEIs can learn from social media data.


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