Just got hardcopy of new Journal of Customer Behaviour issue today in my post. Read these two new articles and enjoy:
- Strong, J. and Bolat, E., 2016. A qualitative inquiry into customers’ perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic. Journal of Customer Behaviour, 15 (1), 97-116.
Read full paper at http://dx.doi.org/10.1362/147539216X14594362873613
- Bolat, E., 2016. Business practitioners’ perspectives on the value of mobile technology. Journal of Customer Behaviour, 15 (1), 31-48.
Read full paper at http://dx.doi.org/10.1362/147539216X14594362873451