My latest papers at Journal of Customer Behaviour

Just got hardcopy of new Journal of Customer Behaviour issue today in my post. Read these two new articles and enjoy:

  1. Strong, J. and Bolat, E., 2016. A qualitative inquiry into customers’ perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic. Journal of Customer Behaviour, 15 (1), 97-116.

    Read full paper at http://dx.doi.org/10.1362/147539216X14594362873613

  2. Bolat, E., 2016. Business practitioners’ perspectives on the value of mobile technology. Journal of Customer Behaviour, 15 (1), 31-48.

    Read full paper at http://dx.doi.org/10.1362/147539216X14594362873451

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